At Shades of Blue, we celebrate the culture called “Denim”. Since the 1860s, denim has amazed us with its durability and versatility. It is a symbol of raw strength and style. Denim is a timeless beauty which has spanned across generations and still retains its modernity. It’s an expression of freedom, revolution and love.
Our story is inspired by different shades of denim and a desire to redefine women’s femininity. Shades of Blue evokes the feeling of freedom, versatility and modernity and is specially crafted for a contemporary woman who is as diverse as denim. We believe in weaving the culture of denim and femininity into one entity and present it to you in the form of beautiful fashion.
Your wardrobe is a way of self-expression. And we respect this expression of individuality. Shades of blue is for those women who believe in defining themselves outside the boxes of society’s conventions and take pride in their individuality. They are playful yet resemble strength. Just like denim, they exude timeless beauty and adapt to their evolving needs with equal ease. It’s for those high-spirited women who know how to celebrate her individuality.
We believe in breaking the conventionalism and enjoy experimenting with different silhouettes and designs that give new forms to denim and its beauty. The seeds of this brand were sown in the summers of 2014. It took us four springs and more than two hundred experiments to understand the versatility that denim has and incorporate that magic of denim’s versatility to redefine women’s fashion. Our aim is to make denim as a staple fashion for modern women. We are a bunch of fashion technocrats who are obsessed with product quality and design. We are beginning our journey with denim tops and denim dresses for women. We are confident that Shades of Blue will find a place in your heart with time. As someone has said, “Loving denim is like loving a person that gets better with age”.